Strategic Database Marketing 4th edition
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The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

download Exhibits from Strategic Database Marketing 4th edition
Step-by-Step Customer Segmentation for Personalized Marketing

January, 2013, By Pini Yakuel, CEO of Optimove

In the old days, companies sent the same marketing campaigns to all of their customers. Later, marketers began to understand that even simple grouping of their customers allowed them to run more relevant, effective and profitable campaigns. More recently, sophisticated marketers and retention experts – particularly in Internet companies – have discovered that applying the latest technologies to this challenge delivers far more targeted (and profitable) campaigns.

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Arthur Middleton Hughes founded the Institute in 1993. His books, software, seminars and published articles have enriched the e-mail and database marketing profession throughout the world.

The Growing Need to Achieve Front of Wallet Brand Positioning

May 8, 2013, By Katherine Hatch, Marketing Content & Community Manager at TIBCO Loyalty Lab


It has become increasingly difficult to catch and hold the attention of customers, let alone influence their buying decisions, with traditional loyalty marketing programs. The travel industry, for example, has seen a steep decline in brand loyalty, with just 8% of customers loyal to one hotel brand and 14% of passengers consistently using the same airline. ..... READ FULL ARTICLE

How emails increase persistence

May 23, 2012, By Arthur Hughes


I worked with a large membership organization (numbers changed to preserve confidentiality) where I learned about an aspect of email marketing that I had not encountered before. This company has about one million members who pay an annual membership fee of about $500 per year. The members receive direct mail once a month, offering them many different products. In addition about one third of them also are signed up for emails – receiving about three emails per month..... READ FULL ARTICLE
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Questions about e-mail or database marketing?

Contact us any time at 954-767 4558 or Arthur.hughes@dbmarketing.com. Ask anything you want to know, and you will receive a prompt answer. We want to hear from you.


Contact info: Email Arthur.hughes@dbmarketing.com.
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Double your direct mail response rate using a free download of RFM for Windows, Includes sorting, graphing, import & export to Excel
 
Calculate the Lifetime Value of your customers. Download a free LTV calculator. This easy to use tool will get you started understanding and using LTV
 
Download a free 166 page manual describing how to crate RFM codes and insert them into your database. This manual accompanies RFM for Windows