January, 2013, By Pini Yakuel, CEO of Optimove
In the old days, companies sent the same marketing campaigns to all of their customers. Later, marketers began to understand that even simple grouping of their customers allowed them to run more relevant, effective and profitable campaigns. More recently, sophisticated marketers and retention experts – particularly in Internet companies – have discovered that applying the latest technologies to this challenge delivers far more targeted (and profitable) campaigns.
. ..... READ FULL ARTICLE
The Growing Need to Achieve Front of Wallet Brand Positioning
May 8, 2013, By Katherine Hatch, Marketing Content & Community Manager at TIBCO Loyalty Lab
It has become increasingly difficult to catch and hold the attention of customers, let alone influence their buying decisions, with traditional loyalty marketing programs. The travel industry, for example, has seen a steep decline in brand loyalty, with just 8% of customers loyal to one hotel brand and 14% of passengers consistently using the same airline. ..... READ FULL ARTICLE
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