Speeches on Database Marketing

 

Speeches on Database Marketing by
Arthur Hughes

 

May 2009

February 2009

September 2008

May 2007

March 2006

October 2005

February 2005

  • "LTV and RFM for Non Profits" Presented to the DMA Non Profit Forum on Friday February 4 2005, The Capitol Hilton, Washington, DC. Right mouse click on the title of the speech to download or click on the title to view presentation.

December 2004

  • "Electronic Marketing" Presented to NCDM at the Gaylord Palms Orlando on Sunday December 5, 2004. Right mouse click on the title of the speech to download or click on the title to view presentation.

October 2004

  • "Why Databases Fail" Nine deadly mistakes that will ruin your chances for success. Presentation to the Houston Direct Marketing Association Thursday, October 14, 2004

  • "Using Lifetime Value to Determine Your Marketing Strategy" Presentation to the Direct Marketing Association on Tuesday Oct 19 2004 at the Morial Convention Center, New Orleans, LA. Right mouse click on the title of the speech to download or click on the title to view presentation.

July 2004

  • "What is Database Marketing? " Right mouse click on the title of the speech to download or click on the title to view presentation.

  • "Using Lifetime Value to Determine Your Marketing Strategy" Presentation to the NCDM on  Tuesday, July 13th, 2004.  Right mouse click on the title of the speech to download or click on the title to view presentation.

  • "Linking Your Database to the Internet" Presentation to the National Center for Database Marketing, Fairmont Hotel San Francisco Monday July 12, 2004. Right mouse click on the title of the speech to download or click on the title to view presentation.

December 2002

April 2002

  • " How to Sell the Next Best Product" Presentation to the DMA Financial Services Council on Thursday, April 11th, 2002 (Luncheon Speech) at Palmer House in Chicago.  Right mouse click on the title of the speech to download or click on the title to view presentation.

February 2002

 

  • "UCEA Mini-Workshop on Database Marketing"  Presentation to the University Continuing Education Association on Thursday, February 14th, 2002 at Hyatt Fisherman's Wharf in San Francisco.  Right mouse click on the title of the speech to download or click on the title to view presentation.

October 2001

March 2001

December 2000

  • "Marketing Strategies, Customer Loyalty & the Web" for the National Center for Database Marketing at the Walt Disney Dolphin in Orlando, Florida at 8:30am on Sunday, December 3rd 2000.  Right mouse click on the title of the speech to download or click on the title to view presentation.

  • "Why Databases Fail" for the National Center for Database Marketing in Orlando, Florida at 3:30 pm on Tuesday, December 5th 2000.  Right mouse click on the title of the speech to download or click on the title to view presentation.

October 2000

  • "Letting Them Come Behind the Counter:  B to B Profitability on the Web" for the 83rd Annual DMA Conference and Exhibition at 2:30 pm at the Morial Convention Center in New Orleans, LA on Saturday, October 14th, 2000.  To register on line www.dmaannual.org or call (212) 790-1500.

  • "Determine Profitable Customer Retention Strategies Using Lifetime Value Analysis" for the 83rd Annual DMA Conference and Exhibition at the Morial Convention Center in New Orleans, LA at 4:30 pm on Tuesday, October 17th 2000.  To register on line www.dmaannual.org or phone (212) 790-1500.  Right mouse click on the title of the speech to download or click on the title to view presentation.

September 2000

  • "Using Lifetime Value to Determine Your Marketing Strategy" to the Direct Marketing to Business at the Palmer House Hilton in Chicago, IL  at 10:30 am on Thursday, September 14th, 2000.  Call (800) 927-5007 www.dmbshow.com.


 

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